Marxent positions itself as the leader in branded Augmented Reality experiences for retailers and manufacturers and virtual 3D products. Companies like SanDisk, Baxter Pharmaceutical and Lowes, among many others partner with them for AR apps that get results, delight customers and defy reality.
And like the Wright Brothers and flight in general, the failures and flops were epic, before they succeeded. But the effort seems worth the while.
Research on the VR/AR marketplace has people really excited about this space. It’s still very early but people are talking $100 billion markets for AR and VR. A report from Digi-Capital puts the market opportunity at $150 billion by 2020. The largest “The way we were doing the math and our own research, is that of the $150 billion probably $75 billion is around hardware and operating systems. Then we think of commerce opportunities in the $30 billion to $40 billion range. And then you also have gaming, and training, and medical, and lots of other verticals – industrial, education. I don’t know what the exact numbers are but a lot of people think it’s big,” says Marxent Co-Founder and CEO Beck Besecker.
The 45 year-old Beck Besecker and his brother Barry (Marxent CTO) founded the company in 2011. But the venture-backed creator of 3D virtual products has experienced more than his fair share of business-related obstacles. Throughout his career as an innovator, Beck has experienced failures ranging from unenthusiastic audiences to over-saturated markets to failed business models that he changed again and again.
0 comments:
Post a Comment